What do you mean by digital marketing?
Digital marketing simply means promoting your products or services using the internet and online tools.
Instead of traditional ads like billboards or newspaper spots, digital marketing uses channels such as Google, social media, websites, email, and online ads to reach customers. It’s all about meeting your audience where they already spend time — online.
💡 Why is it so important?
Because people spend hours every day browsing websites, searching on Google, scrolling social media, or checking their emails. That’s where you can grab their attention, build trust, and eventually turn them into loyal customers.
✅ What does digital marketing include?
It covers a wide range of strategies, such as:
- SEO (Search Engine Optimization): Helping your website rank higher on Google so people find you easily.
- Social Media Marketing: Building your brand on platforms like Instagram, Facebook, LinkedIn, or TikTok.
- Content Marketing: Creating helpful content like blogs, videos, or guides to educate and engage your audience.
- PPC (Pay-Per-Click) Ads: Paying for targeted ads on Google or social platforms to get quick traffic.
- Email Marketing: Sending newsletters or offers straight to your customers’ inboxes.
- Affiliate & Influencer Marketing: Getting others to promote your brand.
- Online Reputation & PR: Managing reviews and brand mentions across the internet.
